[DVBC] BW Tour ads

[Drew Knox]

Although I didn't read their participation analysis, I'm fairly certain our
crack Marketing team has done extensive research on how to identify and
message to our largest target market. By the way, there is an open  Public
Relations Director position if anyone is interested.

Seriously, we do track registrations that are done onsite, via PayPal, and
from flyers. Direct regs from flyers was very non-productive. Whether flyers
are an effective communication tool, as Woody pointed out, is anybody's
guess. We're going to focus our PR efforts on electronic messaging to clubs
(already done) and try to do a better job contacting local media, then see
whether registrations go up or down. Ultimately though, the biggest turnout
driver is probably the weather.

Drew

On 8/2/07, Woody Kotch <hrkotch at comcast.net> wrote:
>
>  Not using the registration form on the flyer may not be a true indicator
> of the effectiveness of the flyer to bring out riders. When I get a flyer
> for a tour it sits on my desk till I mark the date of the tour on my
> calendar and then it goes in my bike rides folder. I never use the flyer
> registration form because I'm always too late to register by mail when I
> finally make the decision to do the ride. Lots of people wait to make this
> decision until they see what the weather will be.
>
> If I don't get a flyer there is a much greater chance that the date of the
> tour would not get on my calendar and I would forget about riding it.
>
> Do we have a place on the registration form asking how the registrant
> heard about the tour? This might be a good way to determine what kind of
> advertizing works.
>
> Advertising in the media however will reach the largest audience. The
> week-end section of the Inquirer probably has the largest circulation.
>
> Woody
>
>  ----- Original Message -----
> *From:* domzdvbc at att.net
> *To:* dvbc-list at dvbc.org
> *Sent:* Thursday, August 02, 2007 12:03 PM
> *Subject:* [DVBC] BW Tour ads
>
>
>
> Drew's right.  Last year, for all the flyers we had printed and plastered
> on windshields at other cycling events, very few were used to register for
> our tours.  And we seem to have fewer club members who attend other tours
> and volunteer to distribute flyers before the start of the ride.
>
>
>
> For 2007, we had 8.52 x 11 inch Brandywine Tour color posters printed, as
> well as post card sized handouts, that members of the Board will distribute
> to bike shops and gyms.  If anyone would like to help distribute the
> remaining copies, please let me know.  Thank you!
>
>
>
> Dom
>
> -------------- Original message from "Drew Knox" <agknox at gmail.com>:
> --------------
>
> Thanks for the offer, Dave. However, because of a low response rate to the
> flyers, we're not printing them this year.
>
> On 7/30/07, Dave Hartrum <dhartrum at mac.com> wrote:
> >
> > Any DVBC members planning to ride the Covered Bridges on Aug.  19th? If
> > there are a few of us attending I can help with Brandywine flyers on the
> > windows.
> >
> >
> >
>  ------------------------------
>
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